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About us

Your Story Hat

Every hat tells a story.

Your story. Woven into a hat.

Your Story Hat creates handwoven hats designed around the people, places, memories and milestones that matter.

We believe a beautiful object should be made to last, to be loved, and to have more than one chapter.

Francesca, the founder, in a studio portrait wearing a handwoven straw hat trimmed with gold initials, pearls and a starfish charmMade by hand · story first

Our vision

A world where beautiful things stay in our lives longer.

We want hats to become part of people's stories rather than disposable fashion.

A hat can be repaired, refreshed, reworked, passed down, passed on or given a new home.

Our ambition is to build a circular approach to hats where fewer beautiful things are discarded and every hat has the possibility of another chapter.

Our mission

To make meaningful hats that are made to be loved for longer.

We combine handcraft, personal storytelling and thoughtful design to create hats people want to keep.

We are building circular services that allow customers to send us existing hats for repair, refresh or redesign, and to pass on or donate hats they no longer wear.

Buy thoughtfully · Love longer · Pass it on

Our values

Story First

Every hat begins with meaning — a person, place, memory or moment.

Made to Last

We believe in making things worth keeping, caring for and wearing again.

Keep Things in Motion

Repair it. Rework it. Pass it on. Donate it. We want beautiful objects to stay in use for as long as possible.

Human Craft

We value skilled hands, thoughtful making and the individuality of handmade work.

Honest by Design

We will only make sustainability claims we can substantiate. We will be transparent about what we do today and what we are still working towards.

Francesca by the sea in Portugal wearing a straw hat trimmed with azulejo tiles, ceramic swallows and a gold Viana do Castelo heart

One hat. Many chapters.

The story doesn't have to end when the hat changes hands.

  1. Make
  2. Wear
  3. Repair
  4. Rework
  5. Pass On
  6. Donate
  7. Wear Again
Close-up of a straw hat band set with a gold starfish, pearls and tiny charms

Circularity

Close-up of Francesca's young hands weaving and finishing a straw hat brim

Repair & Refresh

Send your hat back to us when it needs care. Where possible, we'll repair, refresh or rework it.

Francesca's young hands clipping gold charms and pearls onto a hat band

Send Us Your Own Hat

Already have a hat with a story? Send it to us and we'll assess whether it can be restored, redesigned or personalised.

Three generations wearing matching handwoven straw hats

Donate or Pass It On

When you're ready to let your hat go, we'll help explore its next chapter through reuse, resale or donation where appropriate.

Every hat is different, so every hat is assessed individually. We can't promise that any given hat can be repaired, reworked or rehomed — we'll always look at it properly and tell you honestly what's possible.

Explore our circular economy

Our promise

A beautiful thing should have more than one life.

We are building Your Story Hat around longevity, care and circularity — one hat, one story and one chapter at a time.

Start your story
Hat presented in a linen-lined box with a handwritten story card